Marketing and customer relations

Finding, reaching and keeping your customers.

Marketing is all about identifying potential customers, reaching them with your products or services and encouraging them to come back for more. We show you how to write an effective marketing plan and put it into action and guide you through the process of building up a loyal customer base.

Creating a marketing plan

A marketing plan is an essential part of the overall planning and vision for your business, detailing how you are going to attract customers and the level of sales you hope to achieve. We’ll take you through:

  • Identifying your marketing objectives
  • Planning your marketing tactics
  • Setting your budget.

Building customer relationships

Loyal, satisfied customers will choose you first, come back time after time and recommend you to others. Working to win customers like this is well worth the investment of time and money. We’ll show you how to:

  • Master the essentials of customer service.
  • Use loyalty-building strategies to drive repeat business.
  • Make yourself indispensable to your best customers.

Our commitment to Scottish business

We're committed to helping Scottish businesses grow and develop by giving them the support they need – our Business Charter will tell you more.

Business mentoring

Could your business benefit from the support of a business mentor? MentorSME, a free online service, enables you to find local independent mentoring organisations.