Video exclusive: how a passion for exporting has driven international success

What’s your international strategy? For Will Butler-Adams OBE, CEO of Brompton Bicycle, the answer is a simple one.

Will Butler-Adams
Will Butler-Adams OBE Chief Executive Officer, Brompton Bicycle

Responsible for the company's growth strategy, he has overseen an international expansion into Japan, China and the rest of Europe and also managed a turnover increase from £7.6 million to £32 million.

Watch the video to learn why Brompton Bicycle continue to take the exporting leap and how, instead of following any pre-set rules, they rely on instinct and insight to achieve their international ambitions.