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How best to use online opportunities to drive efficiency
Our vision is to help Britain prosper by giving everyone the chance to gain and improve their digital skills. The most digital small businesses are twice as likely to report an increase in turnover as the least digital.*
Today’s consumers often begin the search for a product or service online. So by having an effective online presence you can attract new customers as well as keep your existing ones coming back to you.
We all rely on search engines to find what we’re looking for. So making sure your company appears near the top of search results is a great way to increase traffic and, in turn, sales or donations.
Over two thirds of adults in the UK research and buy goods and services online*. By engaging with them via a website you can enjoy the benefits of cost-effective online marketing opportunities.
More than 50% of small to medium-sized companies say that doing business online increases the level of interaction they have with their customers*. Social media can play an important role in this. Its real-time, interactive nature engages users and is a powerful way to cost-effectively build relationships.
Email is one online channel that most businesses are familiar with. But are you making the most of what it can do for you? 78% of small to medium-sized companies said that using email saved their business time*. We show you how it can save you time too, as well as help you with record keeping, business efficiency and improving customer service.
Working with the best suppliers can help ensure quality and, in the long run, even reduce your overhead costs. Using the Internet is an effective way to research and compare suppliers online, helping you locate those that offer the best value for money.
Over half of small to medium-sized businesses saw increased sales as a direct result of accepting payments online*. Using the Internet to accept payments or donations in this way means you can sell more efficiently, reduce costs and make things simpler for your customers.
Switching to online banking reduces the time and resources it takes to manage your business finances, saving you money. Online banking is convenient, safe and secure, allowing you to spend more time meeting targets and less time bookkeeping.
To open a new business account or switch to us please call on 0345 3001319.
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We're committed to helping Scottish businesses grow and develop by giving them the support they need – our Business Charter will tell you more.
Could your business benefit from the support of a business mentor? MentorSME, a free online service, enables you to find local independent mentoring organisations.